Press Release Optimization

The SEO Agency PR Optimization Services

 

The SEO Agency provides advanced practices for Press Release Optimization and Market Infiltration via Press Releases. Our ability to initiate a market campaign starts with a series of Press Release Optimization Strategies to enhance your brand and increase the diversity and quality of link acquisition. This is a PR element that can have a tremendous ability to accelerate your market brand within new and existing markets and starts a sequence of Search strategies that aids in the SEO process by providing the prelude to a strong link inclusion campaign. Below is an example of one of our Press Releases for a specific market campaign.

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Why Optimize Your Press Releases? 

27 million people in the U.S search online Google and Yahoo news monthly

With National or Local interests changing on a monthly basis it is no wonder that people and organizations search news daily. Conducting a news search, they often find relevant press releases along with articles from thousands of news sources.

According to Neilsen/NetRatings, the unique audiences of Yahoo News and Google News now rival the online audiences of other current events and global news destinations such as CNN and BBC News. In fact, Yahoo News and Google News now reach audiences that are equivalent to those of major search engines like Ask Jeeves and AltaVista. If your company's marketing and promotion strategy includes the Internet, your press releases should be optimized for and distributed to the major news search engines.

How does Press Release Optimization work?

The SEO Agency PR Optimization Services help formulate your press release using a three-step process:

Optimizing: Initially we target a focused News strategy that relates to your audiences demographics and targeted market or industry segments.

• Based on our SEO strategy and your market incentives we conduct news keyword research to find at least two relevant search terms that your target audiences are likely to use within a news search.
• We edit your press release and optimize it with imbedded anchor text links based on relevant search terms to give your press release more value to the news search engines.
• Using relevant content on your website, we will help distribute a complex linking strategy designed to maximize secondary or primary page value.

Distributing: We use PRWeb and PR Newswire and along with our optimization strategy we have had our Client’s Press Releases land on the first page of Google News many time over.

• Your press release is distributed via opt-in email to PRWeb’s database of more than 100,000 media outlets, industry analysts, freelance journalists and newsrooms. You also have the option of using additional newswires.
• Yahoo News, Google News and other news search engines pick up your press release. We also use paid inclusion to get it into major web portals such as Yahoo, AltaVista, AlltheWeb and more.
• Your press release is distributed through PRWeb’s syndicated network news feeds. It is also promoted via PRWeb’s blogging technology and news standards like XML, OPML, ATOM, RSS, and NewsML.
• Finally, your press release is archived indefinitely on PRWeb’s site, which gets over 4.5 million pages views a month.

Tracking: Again we use the tracking analytics from PRWeb or PR Newswire. As news search engine users and others find your release, PRWeb will provide you with the data needed to measure results and refine subsequent press releases.

• PRWeb tracks how many people click on your headline to read your release, which news search engine they were using, what search terms they were using, and more.
• PRWeb also has a joint marketing agreement with ClickTacks that offers you the option of using the ClickTracks Analyzer Hosted product to get drill-down web analytics in a visual interface at an affordable price point.

With PRWeb’s search engine promotion system, you are provided with a number of exclusive features and competitive benefits, including:

• Get high keyword ranking for up to 28 days in Google News, Yahoo News, MSN News and other news search engines;
• Build relevant links that follow Google’s quality guidelines and Yahoo’s anti-spam policy;
• Increase the number of visitors to your site from news search engines;
• Increase the number of prospects who give you their email address, fill out an online form, or buy something on your site;
• Generate publicity as well as leads.

What are benefits of search engine promotion?

First, Press Release submission is very affordable, normally less then $300. Depending on your optimization firm you will find that fees for optimizing a Press Release will vary greatly. The SEO Agency passes the cost of submission to our clients at the fees charged by PR Web Director PR Newswire. We find that this strategy compliments our SEO campaigns and thus we believe that more clients should be able to take advantage of this new online media at affordable rates. Our optimization fees are also considerable less expensive then traditional agencies charge.

Our Press Releases have been seen to outperform 90% of what is currently being submitted by traditional companies